Internet marketing is the general term for marketing done on the Internet. It's basically a computer-based version of traditional marketing; it involves search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and information architecture, social media marketing (SMM) and more. Marketing on the Internet works by driving traffic to affiliates or partners' websites through links and advertisement. Web marketing activities support the business model of a company.
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